UEFA EURO 2008™ will be a feast of football on the pitch and a party off it – and Jamaican-American recording artist Shaggy is helping to provide the soundtrack.
'Feel the groove'
The reggae star, famed for such hits as Oh Carolina and Mr Boombastic, attended an event in Berne today marking 100 days until the finals as well as the launch of euro2008.com. Shaggy teamed up with tournament mascots Trix and Flix to record their anthem, Like A Superstar, to help fans get in the party mood for UEFA EURO 2008™ – and he is delighted to be part of the celebration in Austria and Switzerland in June. "I wanted the song to be passionate and vibrant so that people could feel the groove, " Shaggy said. "There is more to come as we have a song called Feel the Rush, a very energetic song, which is to be launched in April or so."
'A big party'
UEFA Commercial Director Philippe Margraff said: "We want UEFA EURO 2008™ to be a big party where fans can enjoy and celebrate the spectacle. Music is a key ingredient to that and we wanted to consider that different types of music applied to different people. We want to have something that people like and something that complements the event as part of that big party, that big celebration."
Programme
According to Martin Kallen, chief operating officer of EURO 2008 SA, music is among a huge selection of entertainment scheduled for the summer. "We want to set a new standard in terms of entertainment for the fans at the stadiums and we have a very interesting programme planned," he said. "In addition, we also have opening and closing ceremonies involving over 1,000 people on the pitch, showing not only football but what Austria and Switzerland stand for."
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